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商品編號： DMI021 出版日期： 作者姓名： Karen J. Freeze, Dr. Kyung-won Chung 商品類別： Other 商品規格： 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Samsung Electronics, a successful global company based in South Korea, aspires to "Tier One" status among its competitors through mastering the less tangible, more intuitive qualities of superior design. This case study takes students through Samsung's rise in little more than three decades from a small OEM producer of generic TV sets to a giant in numerous product categories, from components (such as LCD displays) to ubiquitous consumer devices (such as cell phones). During the past decade, this engineering-driven company has given way to an innovative, design-driven company, without any less emphasis on R&D. Nevertheless, despite worldwide design awards and engineering accolades, the "iconic" product (such as Apple's iPod) eludes them. After a detailed introduction to Samsung's design operation, students are asked to develop a strategic direction that will lead Samsung to the next level.
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